Equipment Social

Equipment Instagrams: Titleist Prototypes, Cleveland Campaigns, Srixon Stats, More

Titleist Pro V1 and Pro V1x at the Shriners Open. (Credit: Titleist Twitter)
Titleist Pro V1 and Pro V1x at the Shriners Open. (Credit: Titleist Twitter)
Golf equipment manufacturers effectively, and strategically, use social media channels to market their wares, specifically via Instagram. For the 2016-17 golf season, Pro Golf Weekly will regularly highlight the marketing efforts of the leaders in the golf equipment marketplace.

In today’s equipment roundup we look at Pinnacle trolling Titleist, Bridgestone going straight, Titleist showing off its blues, Cleveland getting political, Srixon leveraging Hideki, Cameron going Vegas, Footjoy’s fall dressing tips, Puma promoting Bryson, and a couple of beautiful golf pics.

Pinnacle Trolls Titleist

Brand: Pinnacle
Strategy: Pretending to punch up to big brand, Titleist, while really cross promoting its sister brand – which is known for its ball-marking ad campaign.

How do you mark your Pinnacle golf ball?

A photo posted by PinnacleGolf (@pinnaclegolf) on

Bridgestone Goes Straight

Brand: Bridgestone Golf
Strategy: Showing off its brand’s technological capabilities (Straight Distance, E6) with a colorful look that consumers dig.

Titleist Shows Off Blues

Brand: Titleist
Strategy: Promoting itself as more than a piece of equipment, but as a leading manufacturer – while also giving golf fans a behind-the-scenes photo they’ll surely engage with, and share.

Cleveland Politics

Brand: Cleveland Golf
Strategy: Capitalizing on the 2016 election to promote its Huntington Beach Collection of putters.

Decision 2016: Which of the tour-proven Huntington Beach Collection putter shapes do you prefer?

A photo posted by Cleveland Golf (@clevelandgolf) on

Srixon Infographic

Brand: Srixon Golf
Strategy: Leveraging the big win by one of its stars, Hideki Matsuyami. But also providing a shareable piece of content that is popular (data/stats).

Cameron Goes Vegas

Brand: Scotty Cameron
Strategy: Cross promoting with the Shriners Open in Las Vegas while branding the Cameron name as one that’s custom and colorful.

Titleist Prototypes

Brand: Titleist
Strategy: A simple photo that makes a golfer’s blood flow. It’s also part of a social media marketing effort for its prototype Pro V1 and Pro V1x golf balls at the Shriners.

It's time for Day 2 of Tour validation with prototype Pro V1 and Pro V1x golf balls. #1ballingolf

A photo posted by Titleist (@titleist) on

Footjoy Goes Native

Brand: Footjoy
Strategy: A native ad that markets its brand, while providing useful fall playing tips to consumers.

Puma Star Power

Brand: Puma
Strategy: Align with a star to promote its brand. With its primary star, Rickie Fowler off this week, Puma uses rising star Bryson DeChambeau, who is playing in the Shriners this week.

Gearing up for #ShrinersOpen. Let's go! – @brysondechambeau

A photo posted by PUMA Golf (@pumagolf) on

Odyssey Milling

Brand: Odyssey
Strategy: Sort of a hybrid between a drool pic and a technological show-off with its custom tungsten design (for an unnamed PGA Tour player).

#ProTourTuesday: A Tour Only Milled Collection RSX 2 with tungsten plugs out to a #PGATOUR player. #PTCustoms

A photo posted by Odyssey Golf (@odysseygolf) on

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