In today’s equipment roundup we look at Pinnacle trolling Titleist, Bridgestone going straight, Titleist showing off its blues, Cleveland getting political, Srixon leveraging Hideki, Cameron going Vegas, Footjoy’s fall dressing tips, Puma promoting Bryson, and a couple of beautiful golf pics.
Pinnacle Trolls Titleist
Strategy: Pretending to punch up to big brand, Titleist, while really cross promoting its sister brand – which is known for its ball-marking ad campaign.
Bridgestone Goes Straight
Brand: Bridgestone Golf
Strategy: Showing off its brand’s technological capabilities (Straight Distance, E6) with a colorful look that consumers dig.
Titleist Shows Off Blues
Strategy: Promoting itself as more than a piece of equipment, but as a leading manufacturer – while also giving golf fans a behind-the-scenes photo they’ll surely engage with, and share.
Brand: Cleveland Golf
Strategy: Capitalizing on the 2016 election to promote its Huntington Beach Collection of putters.
Brand: Srixon Golf
Strategy: Leveraging the big win by one of its stars, Hideki Matsuyami. But also providing a shareable piece of content that is popular (data/stats).
Cameron Goes Vegas
Brand: Scotty Cameron
Strategy: Cross promoting with the Shriners Open in Las Vegas while branding the Cameron name as one that’s custom and colorful.
Strategy: A simple photo that makes a golfer’s blood flow. It’s also part of a social media marketing effort for its prototype Pro V1 and Pro V1x golf balls at the Shriners.
Footjoy Goes Native
Strategy: A native ad that markets its brand, while providing useful fall playing tips to consumers.
Puma Star Power
Strategy: Align with a star to promote its brand. With its primary star, Rickie Fowler off this week, Puma uses rising star Bryson DeChambeau, who is playing in the Shriners this week.
Strategy: Sort of a hybrid between a drool pic and a technological show-off with its custom tungsten design (for an unnamed PGA Tour player).