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Golf Channel Signs Long Term Agreement to Continue Live Coverage of the PGA Merchandise Show
Bubba Watson, John Daly and Annika Sorenstam Headline Guests Appearing on Golf Channel During PGA Show Week
Golf Channel Instruction Programs to Originate from On-Site: School of Golf at Demo Day, The Golf Fix from the Merchandise Show Floor
Morning Drive, Golf Central to Give Viewers Insider Access, Featuring Interviews with Industry Leaders and Insight on the Latest Products and Trends for 2017
The Golf Channel announced plans for its comprehensive coverage of the 64th PGA Merchandise Show – the largest golf convention and business gathering in the world – with nearly 20 hours of news and instruction coverage Tuesday, Jan. 24 – Friday, Jan. 27.
Golf Channel’s coverage will span across the four days, beginning Tuesday with the “PGA Show Outdoor Demo Day” from the Orange County National Golf Center & Lodge driving range in Winter Garden, Fla., and continuing Wednesday-Friday at the PGA Merchandise Show from the Orange County Convention Center in Orlando.
Coverage will provide viewers with an insider-look at the PGA Show:
- Live interviews with industry leaders, professional golfers from the world’s major tours, and PGA of America members.
- Comprehensive overview of the latest products and trends for 2017 from some of the nearly 1,000 golf brands exhibiting on-site throughout the week.
Scheduled guests include: Bubba Watson, John Daly, Annika Sorenstam, Colin Montgomerie, Bryson DeChambeau, Russell Knox and Nancy Lopez, among others.
Golf Channel, the PGA of America and PGA Worldwide Golf Exhibitions, a division of Reed Exhibitions, also announced today a long-term extension for Golf Channel to continue expansive live coverage of the PGA Merchandise Show.
“The PGA of America is delighted that Golf Channel will further deliver to its viewers special access into the PGA Merchandise Show, as well as a unique perspective about its dynamic impact on the game,” said PGA of America CEO Pete Bevacqua. “As we kick off the 2017 golf year and celebrate the PGA Professional, the PGA Merchandise Show will highlight the vital role PGA Members and our 41 PGA Sections nationwide have in advancing and growing the game.”
Source/Credit: NBC Universal Press Release, Getty Images