Golf Equipment Marketing: Instagram Roundup

Golf equipment manufacturers effectively, and strategically, use social media channels to market their wares, specifically via Instagram.

For the 2016-17 golf season, Pro Golf Weekly will regularly highlight the marketing efforts of the leaders in the golf equipment marketplace.

Today’s roundup we look at Titleist’s SureFit technology, PING’s production competencies, Vokey’s t-shirts, Odyssey with Curry, Srixon’s big sweet spot, Footjoy’s fall playing tip, Pinnacle’s simple photo, and Taylormade’s new putters.

Titleist’s Technology

Titleist releases a video showing off their SureFit technology in relation to their 917F2 fairway metals. The marketing goal here is to convey that Titleist is on the bleeding edge of technology and development.

PING’s Precision

The folks at PING show off the Vault Oslo & Bergen as its being milled on-site. The marketing idea behind this post is to show off ‘precision’ and detail, along with manufacturing competencies.

Vokey’s Shop

Vokey Wedges are promoting some new t-shirt designs to engage fans, and ultimately to drive them to their online retail store.

#VokeyNation let us know what you think. Vote for your favorite t-shirt design & the top two choices will be added to the Vokey Store soon.

A photo posted by Titleist Vokey Design Wedges (@vokeywedges) on

Odyssey’s Star Association

Odyssey posts a photo of Steph Curry who was a star attraction at last week’s Safeway Open. The objective from the putter-maker here is to align its brand with the star power of Curry.

Curry, from downtown! @stephencurry30 #Buckets #1PutterInGolf

A photo posted by Odyssey Golf (@odysseygolf) on

Srixon’s Sweet Spot

Srixon Golf is marketing its new Z 765 Driver with something called ‘Stretch Flex Cup Face’. With a close-up of the head’s face, the goal here is to promote the seemingly large sweet spot.

Footjoy’s Fall Tip

With fall weather upon us, and the winter not far behind, Footjoy smartly promotes its outerwear while at the same time offering some fall golf advice. This is sort of a native advert.

Pinnacle’s Photo

Pinnacle, while not marketing any kind of technology per se, does a great job with simplicity and brand identity with this neat photo of its ‘Rush’ golf ball.

What was your best shot of the weekend? We went the extra distance with Pinnacle Rush.

A photo posted by PinnacleGolf (@pinnaclegolf) on

Taylormade’s Putters

Taylormade, like PING and its Vault photo above, shows off its precision and milling capabilities with the introduction of the TP Collection, a line of new putters.

Karen Gaudreau

Karen Gaudreau is a contributor to Pro Golf Weekly.


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