Golf Equipment Roundup: Srixon’s Z Series, Footjoy’s Tip, Puma’s Look, More

Golf equipment manufacturers effectively, and strategically, use social media channels to market their wares, specifically via Instagram. For the 2016-17 golf season, Pro Golf Weekly will regularly highlight the marketing efforts of the leaders in the golf equipment marketplace.

Today’s roundup we look at Srixon’s cross-promo with Sirius/XM PGA Tour Radio, Pinnacle’s close-up photo, Puma’s star relationship, Bridgestone’s infographics, Titleist’s win with Justin Thomas, Scotty Cameron’s beautiful designs, Callaway’s pink balls, Taylormade’s scary design, Adidas and DJ, Odyssey’s adjustable weights, and Cleveland goes bronze.


Srixon PGA Tour Radio

Srixon is cross promoting with Fairway of Life on Sirius/XM PGA Tour Radio and promoting its new Z series irons with a contest.

Pinnacle Photography

One of our favorite equipment follows on Instagram is Pinnacle. They do a nice job of standing out with simple but unique photography.

Puma’s Fall Golf Pitch

Puma Golf, with its star player Rickie Fowler, in an attempt to convey that you can still look good playing fall/winter golf.

Defy the elements ☔️

A photo posted by PUMA Golf (@pumagolf) on

Bridgestone’s Infographics

Bridgestone Golf with a simple yet effective photo that shows off some infographics on the back of the sleeve to drive home technology and “tour performance.”

It's a tour performance kind of day

A photo posted by Bridgestone Golf (@bridgestonegolf) on

Titleist Wins With Thomas

There’s nothing better for a brand than to align itself with a winner. And in this post, Titlest incorporates CIMB Classic winner Justin Thomas in a promo for its lineup of golf equipment.

Scotty Cameron’s Sleek Designs

Scotty Cameron is one of the most valued golf brands, by Tour pros and amateur golfers alike. And the company leverages this brand identity effectively by engaging with fans on Instagram, while showing off its beautiful designs.

Callaway’s Pink Promo

Callaway Golf delivers its followers with a beautiful up close photo of its Chrome Soft golf balls, while also promoting Breast Cancer Awareness month.

Taylormade’s Spooky Designs

Taylormade Golf is promoting its Itsy Bitsy Spider and Ghost Tour Daytona by incorporating Halloween colors for one of its Vault promos.

Adidas Understated

When you are in business with the world’s number one and two golfers, you’re going to promote the winning alliance at each turn. In this photo, Adidas shows off its relationship with DJ in a promo for its Tour 360 shoes without even mentioning his name or showing his face.

The Winningest model on the 2015-16 @PGATOUR. ?????????? #TOUR360BOOST

A photo posted by adidas Golf (@adidasgolf) on

Footjoy Tip

Footjoy goes with sort of a native advertisement in this old school-looking post – which is part tip, part promo.

Odyssey’s Sleek Look

Odyssey, with a unique photo, tries to show off its modern look and design by contrasting it against a beat-up scale – which also promotes its head-weight adjustment feature.

Cleveland’s Bronze Co-Branding

Cleveland is best known for its wedges, but in this promo it markets its TFi 2135 putters while co-plugging its sister brand, Srixon golf balls.

Staff

This post was produced by a Pro Golf Weekly staff member.


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PURSE $6,400,000
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