Golf Equipment Roundup: The Buzz On Instragram

Golf equipment manufacturers effectively use social media channels to market their wares. For the 2016-17 golf season, Pro Golf Weekly will highlight some of the marketing efforts of the leaders in the golf equipment marketplace.

Brands will include Cleveland, Wilson, Titleist, Bridgestone, Nike, Callaway, TaylorMade, Srixon, Odyssey, Adams, PING, Cobra, Top-Flite, Mizuno, and PXG, among others.

Today’s roundup we look at Cleveland’s technology branding, Wilson’s new reality show, Callaway’s web documentary, Taylormade’s biggest star, PXG’s stamping campaign, Bridgestone’s relationship with a Ryder Cup hero, and PING’s new iBlade irons.

Cleveland Golf continues campaign to market its technology called ‘Feel Balancing’.

Wilson Golf gives us a behind the scenes look at their new reality series on the Golf Channel called Driver vs Driver.

Callaway is marketing its new short documentary called ‘Golf Lives’ starring a rapper named Scarface.

Taylormade recently re-upped with its star duo of Jason Day and Dustin Johnson. It is smartly leveraging the Ryder Cup to market its relationship with DJ to push its brand.

Banner Year — Another bullet point added to @DJohnsonPGA’s 2016 résumé. #TeamDJ #RyderCup

A photo posted by TaylorMade Golf (@taylormadegolf) on

Adidas, which owns Taylormade, is also capitalizing on the Ryder Cup to show off its star partner.

2016 #RyderCup Champions ??. Congrats @rydercupusa.

A photo posted by adidas Golf (@adidasgolf) on

PING is marketing its new iBlade irons which have received positive reviews.

We obsessed over every detail on the #iBlade because we knew you would, too. #PlayYourBest

A photo posted by PING Tour (@pingtour) on

Like Adidas/Taylormade, Cobra is using its star’s success in the Ryder Cup to market and brand.

Congrats to @rickiefowler and Team USA! #RyderCup champs! ???

A photo posted by COBRA Golf (@cobragolf) on

PXG effectively uses social media to market itself as an outsider/game-changer in the industry, from its black branding colors to its patented custom technology and design.

Bridgestone Golf also jumps on the Ryder Cup wave to market one of its biggest stars, Brandt Snedeker.


A photo posted by Bridgestone Golf (@bridgestonegolf) on

PGW Staff

This post was produced by a Pro Golf Weekly staff member.


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