With Rahm being the main storyline, given his remarkable transition from amateur to pro, this group is sure to grab much of the air time today on CBS. And with that comes the ROI for the brands.

Here’s a look at what the rookie sensation wears and plays, and the brands brand that will score the most TV impressions.

Driver: TaylorMade M2 — 10.5 degrees

3 Wood: TaylorMade M1 — 15 degrees

5 Wood: TaylorMade M1 — 19 degrees

Irons: TaylorMade Tour Preferred MB — 3-PW

Wedges: TaylorMade Tour Preferred EF — 52, 56, 60

Golf Ball: TaylorMade Tour Preferred X

Hat: TaylorMade

Shirt: Adidas

Shoes: Adidas 360

SOURCES: PGA Tour | TaylorMade