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This is one of the simplest, yet so effective, pieces of native advertising content we’ve seen in a while on social media.
So what makes this short video from Taylormade so impactful, relative to marketing and branding?
1. Simple: A close up of a ball teed up, showing the Taylormade brand, with little else.
2. Addictive: As many in the comments say, the sound is “heavenly,” and they “could listen” to it all day.
The comments section of the Instragram video post was totally loving the short clip.
Here’s a small sampling of feedback from golfers.
@m_a_n_z: Could listen to that all day
@jacob_hampson_31: Take my money! @taylormadegolf
@manujaenicke: I wanna do this in my @taylormadegolf balls!!!
@solitarylight: What is making that heavenly sound @taylormadegolf ??
@jonhana: I’m going to make that my text tone
@itsmrmarks: So CRISP
@olivioooo: I miss the sh!t out of this sound mannnnn
@ryanpalamarik: Can listen to this all day
@pompeo89: That makes me horny
@drewdelancey: Mmmmm that’s hot
@jeremyfrost_: I’m rock hard @zacharyfrost
@ryanhcartoon: Just gonna leave this going all day
@andrewhudson18: Listen to that sound
@chriskarlonis: Head shot on gears
@bradmbrown_: My word
@gregs_place: Definitely hot melt @taylormadegolf