Taylormade Posts Instagram Video; Golfers Start Drooling

This is one of the simplest, yet so effective, pieces of native advertising content we’ve seen in a while on social media.

So what makes this short video from Taylormade so impactful, relative to marketing and branding?

1. Simple: A close up of a ball teed up, showing the Taylormade brand, with little else.
2. Addictive: As many in the comments say, the sound is “heavenly,” and they “could listen” to it all day.

Sound ↑ — that’s better.

A video posted by TaylorMade Golf (@taylormadegolf) on

The comments section of the Instragram video post was totally loving the short clip.

Here’s a small sampling of feedback from golfers.

@m_a_n_z: Could listen to that all day
@jacob_hampson_31: Take my money! @taylormadegolf
@manujaenicke: I wanna do this in my @taylormadegolf balls!!!
@solitarylight: What is making that heavenly sound @taylormadegolf ??
@jonhana: I’m going to make that my text tone
@itsmrmarks: So CRISP
@olivioooo: I miss the sh!t out of this sound mannnnn
@ryanpalamarik: Can listen to this all day
@pompeo89: That makes me horny
@drewdelancey: Mmmmm that’s hot
@jeremyfrost_: I’m rock hard @zacharyfrost
@ryanhcartoon: Just gonna leave this going all day
@andrewhudson18: Listen to that sound
@chriskarlonis: Head shot on gears
@bradmbrown_: My word
@gregs_place: Definitely hot melt @taylormadegolf

Jeff Smith

Jeff is a Producer for Pro Golf Weekly. He is producing a digital documentary on the 2016-17 PGA Tour season.



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