Tiger Woods Laces Up His New Nike TW ’17 Golf Shoes

The old saying in online media used to be that “content is everything.” With the advent of social media, along with camera phones and apps, there has been an addendum to this phrase: “Everything is content.”

 
Welcome to a media landscape where silly posts of PGA Tour golfers teeing off in their bathing suits get 20-times the page views of comprehensive previews of actual Tour events.

But who are we to complain!? After all, these kind of posts essentially subsidize the feature stories.

And so with that….

Here’s a photo of Tiger Woods tying his new Nike TW ’17 golf shoes.

As an aside: The cynic in me says this is more of a native advertisement for Nike’s new TW ’17 golf shoes. Of course, that skepticism is not even really debatable when you include the hashtag #TW17.

Jeff Smith

Jeff is a Producer for Pro Golf Weekly. He is producing a digital documentary on the 2016-17 PGA Tour season.



SUBSCRIBE

Get Pro Golf Weekly delivered to your inbox.


Add comment

Like Us On Facebook

Up Next On Tour

DATES 11/16 - 11/19
TOUR EURO
EVENT UBS Hong Kong Open
COURSE Hong Kong GC
LOCALE Fanling, Hong Kong
TV GOLF
PURSE $2,000,000
WIN SHARE $365,000
DEFENDING Sam Brazel

Subscribe