This week’s PGA Tour event is the Dean & DeLuca Championship, held at Colonial Country Club, which is well-known as a shotmakers course.
So it makes sense that Callaway would choose this week to unveil their new set of irons: the Epic and Epic Pro Irons.
The world “epic” refers to something that is exceptionally impressive and noteworthy, two words that Callaway hopes many will use to describe their performance with the new irons.
- Callaway implements the same Exo-Cage technology it used in the Great Big Bertha OS irons.
- The purpose of Exo-Cage structure, located at the center of the cavity, is to stiffen the body on impact. This is known as “energy lensing.”
- “Energy lensing” allows the club face to behave more effectively and efficiently, promoting both faster ball speed and distance.
- The irons also helps increase flex on lower hits, a result of a thinner transition area between the face and sole.
- The irons are hyped as allowing much better feel and maneuverability in the iron game.
- Neither model is cheap. Both are retailing at $2,000 for a set of 8 with steel shafts.
- Swapping out the Project X LZ shafts with UST Mamiya Recoil graphite shaft brings the price to $2,240.
“We have not used this technique before, but we had to go to these extremes in order to get the amount of weight movement that we needed in the small format of a ‘Pro’-shaped iron.”
–Alan Hocknell, senior VP of research and development for Callaway
This post appeared originally as part of the Daily Rundown.